The Trademark Group

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You pour your heart, soul, and dollars into building your business, and one of your greatest assets is your brand identity.  A key element of brand identity is a strong trademark. You want customers or prospects to associate your trademark with your business, and you certainly don’t want someone else creating confusion in the marketplace by using a mark similar, or identical, to the one in which you’ve invested so much time, money, and effort.

Given the impact a strong trademark and an effective branding strategy has on the value and growth of your business, it is crucial that you have an experienced intellectual property lawyer and registered trademark agent by your side to assist you with developing, registering and protecting your mark.

A skilled intellectual property lawyer will conduct a thorough search of existing trademarks so that the potential strengths and weakness of your application relative to other marks can be identified and your chances of infringing on an existing mark are minimized. Crafting the strongest possible brand at the outset with the assistance of lawyers who also have branding and marketing experience will add significant value to your business as it grows.

The registration process can be complex and lengthy, but registration is essential if you want a strong mark that will provide you with protection against infringement claims as well as tools to deter those who would infringe upon or imitate your mark. A skilled and experienced intellectual property lawyer and registered CIPO trademark agent will save you time, money, and angst in the long run by taking care of the registration process, reducing the likelihood that an application will be rejected, and minimizing the risk and liability involved in inadvertently infringing on another existing trademark.

Of course, as your business grows, you may discover that a competitor or nasty character is trying to confuse the public and use a mark similar or identical to yours. If that happens, you need an intellectual property lawyer who has complex litigation experience and will aggressively defend your mark, but is also skilled at encouraging early, amicable, and cost-effective resolutions of trademark disputes.

The Trademark Group – Experienced Toronto Intellectual Property Lawyers

Whether for a start-up or an established business, an individual or a non-profit, if it involves trademarks, The Trademark Group is the one-stop shop that will deliver expert service at reasonable rates. The Trademark Group’s experienced lawyers and CIPO registered trademark agents specialize in pre-registration strategizing, working with their clients to craft their brand and tailor their applications. With an approachable, friendly and plain-language approach, their lawyers help their clients register and protect the strongest marks possible. The Trademark Group stands ready to protect their clients’ marks from infringement, having experience in complex litigation but also skilled at encouraging early, amicable and cost-effective resolution of any disputes that arise.  The specialists at The Trademark Group have expertise in licensing, assignment, non-disclosure and confidentiality agreements for trademarks as well as for copyrights, and provide their clients with full intellectual property audits so that they can identify and protect all of their intellectual property assets.  As business lawyers, they provide a full range of sophisticated business, corporate, contract and employment law services as well. Offering a flat fee structure means clients know upfront exactly what they’ll be paying, with no hidden fees and no charges for initial consultations or phone meetings.  The Trademark Group is located in Toronto in the CSI Annex, 720 Bathurst St. Contact them at 1-855-2TM-SHOP (1-855-286-7467) or at info@trademarkGroup.ca to schedule a free 30-minute consultation and needs assessment.