Why You Need an Experienced Canadian Intellectual Property Lawyer for Your Business
A trademark is a legal and business tool that helps you and your brand have a unique presence in the marketplace. Any special element that you use to promote and distinguish your business (and the services or products you sell) from others can be a trademark. Logos, names, slogans, colors and packaging can all be trademarks and are all key ways to build a strong brand identity. You want customers or prospects to associate your trademark with your business, and you certainly don’t want someone else creating confusion in the marketplace by using a mark similar, or identical, to the one in which you’ve invested so much time, money, and effort.
Given the impact a strong trademark and an effective branding strategy has on the value and growth of your business, it is crucial that you have an experienced intellectual property lawyer and registered trademark agent by your side to assist you with developing, registering and protecting your mark. A good trademark lawyer and agent will save you time, money, and angst in the long run by taking care of the registration process, reducing the likelihood that an application will be rejected, and minimizing the risk and liability involved in inadvertently infringing on another existing trademark.
Developing Your Trademark
At the outset, you want a lawyer who is skilled at conducting a thorough search of existing trademarks so that they can identify potential strengths and weakness of your application relative to other marks and minimize the chances of infringement. Ideally, your lawyer will also have marketing and branding experience to help you craft the strongest possible brand at the outset.
Registering Your Trademark
Registering a trademark is vital for enhancing the strength of your mark and avoiding expensive infringement claims. It is also a time-consuming and complicated process, which is why the Canadian Intellectual Property Office (CIPO) recommends hiring a registered agent. Similarly, if you’re planning to register your mark in other countries such as the US or the UK, CIPO strongly advises hiring an agent; it can make foreign registration a lot easier and less expensive in the long run.
Protecting Your Trademark
Of course, as your business grows, you may discover that a competitor or nasty character is trying to confuse the public and use a mark similar or identical to yours. If that happens, you’ll want an experienced intellectual property lawyer who not only has complex litigation experience but one who is also skilled at encouraging early, amicable, and cost-effective resolutions of trademark disputes.
The Trademark Group: Experienced Canadian Intellectual Property Lawyers
Whether for a start-up or an established business, an individual or a non-profit, if it involves trademarks, The Trademark Group is the one-stop shop that will deliver expert service at reasonable rates. The Trademark Group’s experienced lawyers and CIPO registered trademark agents specialize in pre-registration strategizing, working with their clients to craft their brand and tailor their applications. With an approachable, friendly and plain-language approach, their lawyers help their clients register and protect the strongest marks possible. The Trademark Group stands ready to protect their clients’ marks from infringement, having experience in complex litigation but also skilled at encouraging early, amicable and cost-effective resolution of any disputes that arise. The specialists at The Trademark Group have expertise in licensing, assignment, non-disclosure and confidentiality agreements for trademarks as well as for copyrights, and provide their clients with full intellectual property audits so that they can identify and protect all of their intellectual property assets. As business lawyers, they provide a full range of sophisticated business, corporate, contract and employment law services as well. Offering a flat fee structure means clients know upfront exactly what they’ll be paying, with no hidden fees and no charges for initial consultations or phone meetings. The Trademark Group is located in Toronto in the CSI Annex, 720 Bathurst St. Contact them at 1-855-2TM-SHOP (1-855-286-7467) or at info@trademarkGroup.ca to schedule a free 30-minute consultation and needs assessment.